Sans Money Secret

I told you a couple of weeks ago about the changes Google had made to their keyword tool. Well, now Perry Marshall (arguably the best ppc master) is showing you not only how to use this little change, but is showing what is one of the best ’single’ training pages on Google Adwords I have ever seen!

Seriously, this is such basic stuff you will kick yourself when you read it. I did! And I’ve been thinking I was pretty good at the Adwords game. After all, if you’re pulling in more than you’re spending, that’s good isn’t it?

But after seeing this, I’ve just changed a whole bunch of my keywords. This is what I love about learning from true experts. The folks who’ve honed their skills to the finest level and don’t mind sharing it with you.

And there’s a lesson in what Perry is showing you. Like I said, this is simple stuff. It doesn’t take a genius to figure it out. But very few folks bother. Making money isn’t hard. It’s just a case of knowing what to do and how to do it.

Frankly, I nearly fell off my chair when I saw what some of the advertisers were bidding on. I mean, I’m no Perry Marshall, but even I know to check out if a keyword is actually being searched for before bothering to pay for the privelege of using it! Apparently, this little piece of common sense eludes a lot of marketers out there.

Anyway, for those of you who’ve used Adwords, you know how badly Google will gobble up your cash, if you don’t know what you’re doing. Never, ever, ever, take any notice of anyone telling you to set up an Adwords campaign, unless you’ve been shown how to do it right!

For those of you who have never used Adwords, get Perry’s book. I can’t recommend Perry highly enough when it comes to this. Every marketer has a strength. Some have more than one. Perry’s is definitely Google Adwords.

Now you need to get yourself over to Perry’s page asap. I promise you won’t be disappointed. In fact, judging from what the ‘competition’ is bidding on I’m betting you’ll be more than happy.

To Your Success
Susan Coils

How do you convert your traffic to actual paying customers? It’s one of the biggest frustrations faced by those working on the Internet. Sure, the money’s in the list. But how do you get people onto your list?

When I first started I had no idea of what a ‘list’ was. Unless of course, it was the safelists that I was using to post out my ads every day. Having my own list just wasn’t on my radar at all.

If you don’t know how to get folks on to your own list, then go here and get your hands on the number one lead generating system in the world. (I may be biased, but over 100,1000 people also happen to think the same!)Shoot me a mail when you’ve done so and I’ll give you a copy of “The Insider Report” where you can learn how 7 of us took that information and totally changed our business and lives! Let’s face it, as easy as it is, not everyone gets it or knows how to put into practice the steps. Insider Report shows you exactly what to do to put it to work.

But I’m rambling. (again, I hear you say, I know, I know, )

So you’ve got a list and you’re sending out value packed information to them on a regular basis. How do you get them off your subscriber list and into your commission paying list?

Let’s face it, that’s where you want them to be right? Regardless of how big your list is, if they’re not buying anything from you, you’re not making any money.

And this (imho) is the biggest hurdle facing those of us wanting to ‘make it big’. Converting traffic to leads is one thing. Converting those leads into eager buyers is another.

If you’re anything like me, the thought of picking up the phone and actually talking to people you don’t know probably scares the pants off you. But you know what? That only holds true for the first couple of times.

Really. Once you’ve spoken to 2 or 3 prospects, it just gets easier. The secret is really getting into the mindset of not expecting them to buy from you. If they do, it’s a bonus. If not, hey, you just made a contact and at some point you may do business together. Who knows?

My good buddy Mike is getting ready to release his latest power tool, BlackBelt Recruiting. And he’s giving away an awesome interview he did with Mark Wieser. In case you don’t know, Mark is the guy responsible for showing Mike how to do it! Even if you don’t want to get the course (if not, you may want to refer to this post), you have no reason at all for not watching the free video.

To Your Success
Susan Coils

Not me folks! When a company like ‘Loreal‘ tells me

“You’re worth it”

you can bet your bottom dollar I’m going to believe them! Besides, if I don’t consider myself to be worth investing in, how the heck can I expect anyone else to believe it?

And if you’re in the business of working for yourself then this is the mindset you have to develop. If you aren’t willing to invest your time and your money into growing your business and developing relationships, then you can’t really be surprised that nobody else is going to invest in you or your business.

I couldn’t wait to get to my computer today and buy John Reese’s Traffic Secrets 2. I didn’t consider whether I should or shouldn’t. Didn’t occur to me to weigh up if I could afford it or not. The only consideration I have is that Me.inc is worth it.

Heck, I’m actually worth a hundred times more than what John is charging for this course but I just consider myself lucky that I can get it for just over $400. To be sure it would have been cheaper had I lived in the US, but paying a little extra on P&P doesn’t figure. Because I’m worth it! Loreal said so and considering how much of my money they get in hair and beauty products, they sure as heck better not be lying to me.

Unless you want to argue with the likes of Loreal, do yourself a favour. Invest in You.inc and go get John’s course. If you get in early enough you will get lifetime access to all future upgrades. 10 years from now, you could be receiving Traffic Secrets 10 for FREE!

The point is this.

Either you consider yourself a sound investment.
Or you don’t.

If you do, then any money you spend on increasing the value of that investment is money well spent. If you don’t, then your investment isn’t going to increase in value and you’ll always be worth the same as you are now!

To Your Success
Susan Coils

Wow, there’s a mouthful for sure! But yes, check out Google’s Keyword tool and you’ll see they’ve changed the way they display the search results.

It used to be results showed only a little bar graph giving you a rating out of 5. You really had no idea of how many searches were being done on the keywords you were researching.

Now, it’s all change. And definitely for the better. Now that Google is giving you estimates of the actual search volume in figures you can get a much clearer picture of whether you’re targeting the right keywords in your campaigns.

This has got to be good news for all Internet Marketers out there. No more wondering just how much interest there is in your particular niche. You can get the numbers and target your keywords much more accurately.

For a ‘non techie’ like me this is a huge boost to running any form of online business. If you know how many folks are looking for a particular type of information, it’s easier to decide if you want to target them or not.

Keywords that have average search volumes in the thousands will be more highly sought out than those that only get searched on a few hundred. But believe it or not, higher search volumes don’t always mean more competition! Just goes to prove how few folks actually bother doing Keyword Research!

Go check it out here. Keyword research is one of the most important aspects of any online business and Google just made it a whole lot easier.

To Your Success
Susan Coils

Okay,
I have to keep this short because I’m on my way out for some R & R.

But I was lucky enough to hear about John Reese’ latest offering and I totally loved it. (if you don’t know who he is, do yourself a favour and go check him out!)

John is totally giving away some of the best tips for getting traffic to your site. You can watch the video here. Totally free, you don’t even have to give up your email address!

But I strongly recommend that you do, because the second video (which does require a sign up)will blow you away.

These are not rocket science techniques, but I guarantee you will not have heard of many of them. And you won’t need a lot of time or brainpower to start putting them to use.

If you’re a total newbie or a seasoned marketer, go view this video now!

That’s it. Now while you’re watching John’s video, say a prayer for me that the weather holds out. Good ole Blighty isn’t renowned for sunshine though she makes up for it in beauty!

To Your Success
Susan Coils