Money Secrets

There’s absolutely no doubt, that if you target the right keywords in your online marketing efforts, you will make a damn site more money with a damn site less work.

It really is that simple.

Whether you’re looking for keywords to use in your articles, on your blog, as anchor text in your backlinking efforts, finding the right ones will enable you to rank higher, easier and quicker than using the wrong ones. And let’s be honest, if you want to earn money online, you need to be ranking in the search engines. Unless of course, you’re willing to spend money on advertising and even then that’s assuming you’ve got the money to spend in the first place.

Usually when you’re just starting out, money isn’t something you’ve got a whole lot of, which is why you’re trying to make it online right?

If that’s the case, let me point you to one of the best posts I’ve ever read on making money on the internet.

You’ll notice that the very first tip on that post is to start now. In case you missed it, let me tell you again:

Start now!

I don’t care what you’ve been reading, or what the latest, greatest, get rich quick scheme is telling you to do. Forget it, and concentrate on the only thing that matters, Keywords.

Ideally, you want keywords that get a decent amount of search volume, don’t have too much in the way of competition, (note - if there’s no competition at all, there’s probably a good reason for it), and have the ability to allow you to sell either a product or a click.

If you’re looking to sell a product you want to go for keywords where the searcher is ready to buy. Look for specific product names, or keywords attached to other terms such as ‘cheap’; ‘buy’; ‘in stock’; ‘available’, you get the picture.

On the other hand if you’re looking to make money with Adsense or any other PPC programme, then you want to target your keywords on folks who are searching for information. If they’re in the research phase, they’re more likely to click your ads and earn you some money.

Whatever it is you’re trying to do to earn money, give yourself a break and start researching keywords fully. There are some great tools available to help you, but if you can’t afford to automate your research, then go ahead and use Google’s very own free keyword tool.

Just don’t put it off. Don’t keep falling for the bright, shiny stuff. Even if you end up buying it, you’ll still have to do keyword research.

Get it right, and you can rank with only a few bits of content and a couple of backlinks. Get it wrong and you could spend the next several months trying to get on the first page of Google and still end up failing miserably.