Sans Money Secret

I actually may have covered this topic before. And if so, well blow me down, let Google slap me silly for duplicate content. See if I care!

There are too many idiots, trying to convince too many newbies, that in order to make money online you have to have yourself some hugely unobtainable number of people on your ‘list‘. I mean, ask yourself, does anyone (other than Frank Kern, ) have hundreds of thousands of people on their list? I certainly don’t!

If you are really still falling for the crap that ‘the money’s in the list’ then you haven’t been paying attention to anything that I’ve said.

The money is not now, never has been, and never will be in the list!

If all you had to do was build a list with as many names on it as possible, then sell them stuff, we’d all be millionaires overnight. In fact, cut out building the list, and just use Safelists - why pay autoresponder fees?

Why go to the trouble of creating a product, creating a website, struggling to get your opt in code to match up with the fancy opt in graphic, then daring to chance uploading it to your webhost (another cost we can do without) and figuring out how to get traffic there in the hope that someone will sign up to actually be on your list? And yes, I’ve made that sound a whole lot easier than it actually is if you’re as technically challenged as I am!

If huge numbers are what makes your list so profitable, how come folks with just a few friends on Facebook can make money? Or Myspace, or Twitter, or any of the zillion other social networking sites that are now being taken over by the Internet Marketing gurus (who are struggling to get to grips I might add)? No capture page, no website, no autoresponder.

Here’s the secret - Reputation + Relationship+ Recommendation = money.

Don’t believe me? Try this -

=> Start a blog - post up any and all information/advice that will benefit your readers.
=> Join a few forums - give information/advice to anyone who asks for it.
=> Write some articles - (you’ve guessed it )- give information/advice that will benefit the readers.
=> Only ever recommend products/services that will benefit the individual, not everyone in the place.

I guarantee the conversion rate from this ‘list’ will more than make up for what you lack in numbers. Why?

Because you’ve built a relationship with those people and that relationship is based on your reputation as someone who is more interested in helping than in making a commission. So when you do make a recommendation, your loyal followers know it’s in their best interests (instead of yours) to actually take up that recommendation.

To Your Success
Susan

So we all know about how important keywords are. And none of you would dream of putting up a new website or entering a new marketing niche without doing full and thorough keyword research.

And yes, I think we all understand that it applies to blog posts, websites, sales pages, articles, etc. At least it applies if we want the search engines to find it and deliver it to the right people.

But here’s the thing. And it may not be as dumb as it sounds. (or maybe it is, who knows?)

Does keyword research still count when we’re talking about social networking? Should my Twitter updates include strong keywords if I’m including a link in there? (Not too sure I’d need to include any relevant keywords if I was just tweeting about doing the ironing, )

Okay, I admit I’ve never seen any Twitter updates in the search results when doing keyword research.

But comments on blogs, YouTube video’s, etc? Yep, they show up folks. So even though researching keywords before commenting may not be the way to go, you still want to be paying attention to what you actually write before hitting the ’submit’ button.

A careless comment posted today might just come back and bite you on the bum tomorrow.

To Your Success
Susan Coils