Money Secrets

Let’s start the new year with a new look at keyword research. And let’s admit that we’ve all been led down the garden path by the so called experts when it comes down to checking out your true competition for any given keyword.

It’s this simple when it comes to keyword research people.

My reasoning is simple. The people on the first page have already beat those that are targeting the keyword. Whether those first page results are targeting the keyword or not, doesn’t matter one iota. They are ranking for it. If you want to be on the first page, they are the ones you have to beat.

Why?

Because your audience isn’t searching with quotes.

I know we’ve all been told to check out the competition and you absolutely should. But you need to know who your competition is. And it’s not the people targeting your keywords. It’s the people who are ranking for it.