Now you need to listen up because to be honest, I’m getting a little sick of having to keep repeating myself. And if you don’t get your keyword research right, then you’re going to find yourself – well actually, you’re not going to find yourself anywhere so you best just get it right.
Of all the lies that are being promoted, the one that really gets up my nose is the idea that you should research your competition by putting quotes around the keyword you’re researching. This is supposedly to help you discover how much competition there is for that keyword.
But first you need to understand and define what you mean by competition.
If you want to know how many other folks are competing for that keyword, then go ahead and put quotes around it when you’re searching. These are competitors in the sense that they’re targeting the keyword. But really that’s only telling you the keyword popularity amongst other folks in your niche.
If you want to know whether you can actually compete for that keyword on the first page of results, then leave out the quotes! Seriously, the only people who search with quotes are other marketers doing keyword research. Your target audience sure as hell aren’t putting quotes in there. Heck, they probably don’t even know that they can use quotes when searching. I sure as heck didn’t before I started this whole ‘making money on the internet’ malarkey.
Listen, the reason you’re doing keyword research is to figure out if you can get found on the search engines right? If you aren’t bothered whether people are going to find your content or your website then you wouldn’t be bothering. In order to get found by the searchers, you have to think like a searcher. And they don’t search with quotes.
You can use as many keyword tools as you like, you can even pay for a keyword research service if you think it will help you. But your competition for any given keyword is listed right there on the first page of the search engines when you type it in without quotes.
I don’t care if those results aren’t targeting that particular keyword. I don’t give a flying pig’s ear what the gurus are telling you to do. I listened to them for far too long and got absolutely nowhere. (But hey, I got there pretty quick if that counts for anything. :))
As long as there’s money to be made from telling lies about keyword research, and as long as they can sell you their latest, must have, keyword research tool based on the back of those lies, folks are going to keep failing and failing fast.
Just make sure you’re not one of them!